THURSDAY – APRIL 2: PRE-PUBTELLIGENCE
3:00 – 5:00 pm
The Gransevoort Meatpacking
18 9th Ave
New York, NY 10014
PUBLISHER THINK TANK
Request an invitation to this exclusive kick-off event during registration to get complete details.
FRIDAY – APRIL 3: PUBTELLIGENCE SESSIONS AT GOOGLE
9:00 – 10:00 AM
REGISTRATION & NETWORKING BREAKFAST
All attendees must check-in before 9:30 am
Starting at 9 am, there will be an open networking reception for all attendees, speakers, and staff members outside of the auditorium. Complimentary food and coffee are provided.
Attendees will need to be badged by Google staff at check-in and then escorted to the main auditorium.
10:00 – 10:30 AM
TRENDS IN GROWING TRAFFIC
By Tyler Bishop, Ezoic
Tyler Bishop kicks off the event with deep dive into what actually drives traffic.
10:30 – 11:00 AM
GOOGLE WEB PRESENTATION
By TBA, Google
A presentation from a member of Google’s team.
11:00 – 11:30 AM
SEO: FACTS, FICTION, AND THE FUTURE
By Barry Schwartz, Search Engine Roundtable
Learn how to apply true SEO advice in 2020 and beyond.
11:30 AM – 12:00 PM
DIGITAL TRENDS PUBLISHERS HAVE TO UNDERSTAND
12:00 – 1:00 PM
Complimentary lunch will be provided to all attendees.
1:00 – 1:30 PM
SELLING SPONSORED CONTENT TO BRANDS
By Tyler Benedict, Bike Rumor
Tyler shares how he has successfully built brand relationships and sells sponsored content that his readers ACTUALLY love!
Tyler’s unique approach provides a unique model that all publishers can learn from and apply to their business to sell more sponsored content.
1:30 – 2:00 PM
HOW TO MAKE DATA WORK
By TBA, Hearst
2:00 – 2:15 PM
2:15 – 2:45 PM
A 2020 LOOK AT REVENUE GROWTH
By Jennifer Romine, Ezoic
Jennifer will show several case studies of sites that have successfully used data-driven strategies to increase the value of their content.
She’ll also look at industry-wide data to suggest how all sites might have a major blindspot on how they approach revenue optimization and where most have an opportunity to improve user experience and revenue — no matter what their revenue model looks like.
2:45 – 3:15 PM
THE KEYWORD GOLDEN RATIO: A DATA-DRIVEN WAY TO FIND KEYWORDS THAT RANK FAST
By Doug Cunnington, Niche Site Project
Doug will dive into actionable ways to discover underserved keywords. He’ll discuss theory, show real-life examples, and cover common questions and mistakes.
3:15 – 3:30 PM
3:30 – 4:30 PM
END-OF-DAY EXPERT PANEL
Engage with a conglomeration of industry experts and speakers from the day.
The end of the day Q&A is an opportunity for all attendees to ask questions (town hall format) about anything that was discussed during the event — or anything else related to digital publishing.
The panel will also engage in a rapid-fire “thumbs up or thumbs down” series of debates in which popular subjects or topics about SEO, monetization, and website infrastructure will be discussed.
4:30 – 5:00 PM
NEWS AND ANNOUCEMENTS
Closing announcements and opportunities.
5:00 – 6:00 PM
NETWORKING HAPPY HOUR
Happy hour on-site at Google.
APPLY TO ATTEND
The event is free but space is limited and restricted to only digital publishers, so it requires an approved application to attend.